Do Leaflet Drops Work for Small Businesses in Norfolk?

Short answer: Yes - if you do them smartly. A well-planned leaflet drop can still be a surprisingly effective way to reach local customers across Norfolk.

Why Leaflet Drops Still Work

Sure, digital marketing is everywhere. Social media ads disappear in seconds, emails get buried, and Google Ads can chew through your budget before you know it. Leaflets, though? They land in people’s hands (or on their doormats) and actually stick around.

Some research backs this up. The DMA/JICMAIL Door Drop Report 2024 shows engagement rates for leaflet drops at 2.8% - that’s almost three in every hundred households actively checking them out.

Even better, people spend around 56 seconds looking at them on average, and nearly half keep them for later. That’s a whole minute of your customer’s attention - more than many online ads can hope for.

Targeting Makes All the Difference

Here’s the thing: you can’t just throw leaflets everywhere and hope for the best. You need to aim for the right people.

• A café? Go for streets near offices or colleges
• A boutique shop? Focus on more affluent areas
• A tradesperson? Target households that are likely to need your services soon.

When your leaflet lands in the right hands, it’s not just paper - it’s a little conversation with someone who could become a customer.

Benefits for Norfolk Small Businesses

So why bother with leaflets? Here’s what they can do for you:

• Affordable Marketing: Leaflets can be cheaper than long-running online campaigns, especially if you stick to small, targeted drops.
• Boosts Local Awareness: Leaflets keep your business in the minds of your local community. They may not need your service today, but when they do, your flyer reminds them.
• Tangible Branding: The feel, colour, and design of a leaflet gives your business credibility - something a digital ad can’t always match.
• Measurable Results: Add a coupon, QR code, or special promo code. You can see which areas respond best and tweak your future campaigns.

Tips to Make Leaflets Work

It’s simple: good design + smart targeting. Keep your message clear, your layout inviting, and pick your drop areas wisely. Even a simple leaflet can bring in leads, foot traffic, and lasting awareness if done right.

Let’s Make Your Leaflets Count

At Colour Print, we love helping Norfolk businesses create leaflets that people actually notice. We can help with everything - design, printing, and even advice on the best areas to target in Norwich and beyond.

Got an idea? Let’s bring it to life. Reach out today, and let’s turn your next leaflet drop into a real marketing win.