Many people consider print marketing to be a 20th century relic, reserved exclusively for over 65s targeted by companies offering coach holidays, mobility scooters and life insurance.
Well research shows that opinion is far from the truth. Despite living in the age of the internet, the mobile phone and the iPad, research demonstrates that print marketing is an excellent strategy for targeting the young adult demographic.
The research showed that consumers aged 18 to 24 preferred to receive print marketing over online alternatives for a range of categories including personal care and food products. 18% of people aged 22 to 24 will respond to direct mail marketing, whilst it is believed young people are more likely to remember information they have read in print over something from a screen.
We are sure many of you will recall being a child and the excitement that came from receiving post addressed to you. Even today, it doesn’t matter if it is direct or ‘junk’ mail, young people love to receive printed mail with their name on it!
