Printed Materials Make a Visitor Attraction More Engaging and Memorable

Posted on 16/05/2023

Two girls embrace in front of fairground ride with caption: printed materials for attractions

Visitor attractions, from quaint village pubs and destination restaurants, to national museums and thrilling theme parks, rely heavily on effective communication to engage and inform their visitors. But how can you make sure your communication is user-friendly and creates a lasting impression on your guests?

We recommend the use of high-quality printed communications, such as information guides, menus, and maps. These printed pieces can play a crucial role in enhancing the visitor experience and conveying important information about your attraction's unique charm, history, exhibits, and events.

Why Printed Communication Matters for Visitor Attractions

In today's digital age, where people are bombarded with information on screens, a simple printed piece can offer a tactile and immersive experience that sets your attraction apart and helps create a memorable visit.

Some of the benefits of printed communication for visitor attractions include:

  • Capturing attention. Something well-designed and visually appealing can catch a tourist's eye and spark their curiosity. It can also help you highlight the most important or interesting aspects of your attraction and guide visitors to explore further.
  • Conveying information. You can provide essential information about your attraction, such as opening hours, prices, directions, safety rules, etc. You can also tell stories about your attraction's history, culture, or mission and educate your visitors about what they're seeing or experiencing.
  • Encouraging exploration. Invite your visitors to discover more about your attraction by offering tips, suggestions, or challenges. For example, a map can show them the different areas or attractions they can visit or a guide can challenge children to find hidden clues or facts.
  • Creating memories. Printed information can be kept as a souvenir to remind your visitors of their experience. It can also inspire them to share their experience by recommending your attraction to their friends and family.

How to Use Printed Communication in Different Types of Visitor Attractions

Depending on the type and size of your visitor attraction, you may need different types of printed communication to suit your needs and goals. Here are some examples of how you can use printed communication in different types of visitor attractions:

  • Pubs and restaurants. Showcase your food and drink offerings, such as menus, specials boards, flyers, or coupons. You can also use printed communication to tell stories about your pub or restaurant's history, theme, or specialty and create a unique atmosphere for your guests.
  • Museums and galleries. Inform and educate your visitors about your exhibits and collections with materials such as guides, brochures, labels, or posters. You can also use printed communication to engage and entertain your visitors by offering quizzes, puzzles, games, or activities related to your exhibits.
  • Theme parks and amusement parks. Promote and advertise your attractions and events, using maps, tickets, vouchers, or banners. You can also use printed communication to enhance the fun and excitement of your attractions by offering stickers, badges, certificates, or prizes.

How We Can Help You with Your Printed Communication Needs

If you need help with creating high-quality printed communication for your visitor attraction, Colour Print is here to help. We have the expertise and experience to design and print any type of printed piece you need for any type of visitor attraction.

We can help you by:

  • Advising on the best format and layout for your printed piece.
  • Selecting the best colours and fonts for your brand and message.
  • Creating eye-catching graphics and images.
  • Printing with high-quality materials and finishes.
  • Delivering your printed piece on time and within budget.

Whether you need information guides, menus, maps, or anything else for your visitor attraction, we can make it happen. Contact our sales team by calling 01603 488001 or email

Contact us

From the Colour Print printworks in Norwich, we print and fulfil orders throughout the UK.

Get in touch to chat about your latest print project.
Call us on 01603 488001, email or fill out this contact form and someone from our team will be in touch.