Summer Printing for the Leisure and Tourism Industry
The recent scorcher of a Mayday Bank Holiday certainly felt like the onset of summer. But any child will be able to tell you it's still a long time until the schools break up for the six-week summer holiday. Now is the time for the leisure and tourism industry to get all their summer promotional materials printed so that everything is in place for the main tourist season. Here are some of the ways that we can help.
The mainstay of printed tourist advertising is the trifold leaflet. This popular design, made from a sheet of A4 paper folded into three, allows plenty of room for information and illustration and fits conveniently into a pocket or handbag. The standard size and ubiquity of the trifold leaflet keeps printing costs low. Many information centres have stands designed specifically to hold trifold leaflets. We can supply the printing for these leaflet dispensers as well as the leaflets themselves.
Flags are a great way to draw attention to aspects of your tourist attraction – especially if you are off the beaten track. You might want to mark the entrance to your attraction from the road or clearly advertise the café or gift shop. Bespoke colourful printed flags featuring your brand or other information will catch the eye from a distance. High quality teardrop flags like the one in this picture are printed onto 115gsm knitted polyester using a special dye sublimation process. Using high-performance aluminium and GRP poles and a range of base designs, flags can be used indoors and outdoors, and even in windy environments like the Norfolk Coast!
It may be the adults who are spending the money, but it’s the children that you need to entertain – especially if you want to keep families coming back. There are a range of ways that printed materials can keep children of different ages entertained. Depending on the type of establishment, any or all of these printable ideas are great for kids:
- Colouring-in sheets themed around your attraction.
- Puzzles and activities to solve around the site.
- Checklists of things to spot as they walk around.
If you’re interested in professionally printed trifold leaflets, printed flags or children’s entertainment to enhance your business, call our office on 01603 488001 or email an outline of what you are looking for to firstname.lastname@example.org.