There is no doubt about it, we are becoming more reliant on the internet and mobile phones for everything we do, and as companies we are ever more conscious that these are the platforms we need to be targeting with our marketing campaigns. However, the growth of online marketing campaigns should not automatically mean the death of print marketing.
Approximately 76% of small businesses say the perfect marketing strategy for their company looks to harness the power of both print and digital advertising, and there are several reasons why print remains one of the most powerful tools for delivering your advertising messages.
Print and social media campaigns often work hand in hand. Chances are most companies will spread word of their social media profiles by printing links onto their business cards, brochures and corporate stationery. How will people find you online if you do not publicise it?
Personalisation has also become very popular and is an effective way of appealing directly to specific customers. Anyone can send the same email to 50,000 addresses, but taking the time to customise your advertising with a message unique to each reader can make a massive difference.
It could also be argued that as more and more companies move there advertising campaigns into the crowded online space, so space is left for innovative and eye catching print marketing campaigns to thrive. Collecting the post is something we do almost every day without fail. By taking the time to create a unique piece of direct advertising there is a very good chance you will grab your customer’s attention.
There are many new and innovative ways of making print marketing work for you. To discuss how it could improve your next campaign do not hesitate to call us on 01603 488001.
