Digital printing techniques
Variable data printing is a form of digital printing where some elements are entered from a database - allowing changes to text or graphics on individual items in the print run. Perfect for e.g. addressing direct mailouts, or individualising point of sale kits in different branches of your business.
Addressing clients by name has been shown to increase customer loyalty and open and response rates for direct mail campaigns. For SMEs especially, branded personalised giveaways are a form of advertising that can help re-engage your customer base at a very reasonable price point.
If you need to contact everyone in your mailing list then you can use mail merge technology to print letters, envelopes or address labels with individualised contact details. Mail merge adds in the relevant personal details from a spreadsheet or database, replacing a field such as <username> with an actual name taken from the list.
Sometimes, you may require a sample printed item to share with colleagues or to use as a demonstration at an event prior to a full print run. Digital printing gives you the chance to experiment with prototype packaging, or make a dummy or mock-up of a more complex printed project before committing to the final design.