Advantages of digital printing

Advantages of digital printing

Digital print offers incredible quality and short lead times. Low volumes can be produced at low costs compared to traditional lithographic printing. We can also produce multiple versions and offer variable data flexibility. Ideal for prototyping and dummy mock-ups and constantly revising artwork.

Digital printing techniques

Variable data printing

Variable data printing is a form of digital printing where some elements are entered from a database - allowing changes to text or graphics on individual items in the print run. Perfect for e.g. addressing direct mailouts, or individualising point of sale kits in different branches of your business.


Addressing clients by name has been shown to increase customer loyalty and open and response rates for direct mail campaigns. For SMEs especially, branded personalised giveaways are a form of advertising that can help re-engage your customer base at a very reasonable price point.

Mail merge

If you need to contact everyone in your mailing list then you can use mail merge technology to print letters, envelopes or address labels with individualised contact details. Mail merge adds in the relevant personal details from a spreadsheet or database, replacing a field such as <username> with an actual name taken from the list.

Prototypes and mock-ups

Sometimes, you may require a sample printed item to share with colleagues or to use as a demonstration at an event prior to a full print run. Digital printing gives you the chance to experiment with prototype packaging, or make a dummy or mock-up of a more complex printed project before committing to the final design.

Order fulfilment

Storage and distribution of your printed products

Our service doesn’t end when we pause the printing press ready for the next job. If you desire we can print, hold and dispatch anything on demand.

Contact Colour Print regarding order fulfilment

Our testimonials

5 Stars

Thanks for turning round our T-shirt order so quickly, they are well printed, on good quality shirts and nice people to work with. As always.

mark greenwood August 2022
5 Stars

I have known Claire for many years and her industry knowledge is second to none. I have recently ordered a corporate brochure and several rounds of business cards, a... Read More

Joe Dow August 2022
5 Stars

Great service this week. had a rush job in for a client (aren't they all) and Kevin and his team turned the job round at a great price.

Martyn Oakley July 2022
5 Stars

Professionally I have used Colour Print several times now and I am always happy with the result. A reliable, seamless service provided. I will continue to use Colour... Read More

Precon Products Ltd May 2022
Read more of our clients' reviews

Contact us

From the Colour Print printworks in Norwich, we print and fulfil orders throughout the UK.

Get in touch to chat about your latest print project.
Call us on 01603 488001, email or fill out this contact form and someone from our team will be in touch.