If you are a business that regularly advertises using leaflets, you may have used tri-fold leaflets. Tri-fold leaflets are a single sheet of paper that is folded into three sections to create a mini brochure. You will almost certainly have seen them in tourist information centres advertising a wide variety of attractions and places to visit.
The main advantages of using this form of leaflet is that the reader can put it in their pocket and take it anywhere and that it allows the business to include a lot of information, whilst remaining elegant and stylish. As with any promotional material, design and layout is everything. So when it comes to producing leaflets for your attraction this summer, there are a number of things you should consider:
- Paper thickness: Remember that this is a folded leaflet, so choosing the right paper is vitally important. You need a paper that is thin enough that it looks neat and professional when folded, yet thick enough to not be blowing all over the place on a windy day.
- Layout: Choosing how you layout your leaflet is something that should be carefully thought through. It is important to utilise all the available space, without making it difficult for the reader to find the information they are looking for.
- Design: Similar to the layout, the design of your leaflet should be carefully considered. Think about how the reader will navigate their way through the folded elements of the leaflet and ensure that the information is easy to find.
- Font: Consider your target audience and plan your font size accordingly. Make sure your chosen font can be read easily by all readers and that it is not too big or too small.
Whatever type of printed advertising your company are planning to use, our experienced team can work with you to produce eye catching and innovative designs that maximise the potential of your available budget. Do not hesitate to contact us for help and advice.
