We are only just over the Christmas rush and for many businesses plans will already be being put into place for Easter promotions. If you are a business that relies on the distribution of catalogues and brochures to promote your products then we have some tips that could potentially save you money on your next catalogue printing order!
- Layout and design: Do not be tempted to try and cram as much text and imagery onto each page as possible – less is definitely more! Cramming the page will not only make it look untidy, but will also make it difficult for customers to find what they are looking for.
- Paper choice: Carefully consider whether your choice of paper is suited to your target audience. For important corporate brochures a high quality paper is recommended, whilst for small low key advertising a thinner paper is more appropriate. Taking the time to consider your paper choice could potentially save you money on both printing and distribution.
- Ink choice: Do you really need all those fancy metallic inks? Similar to your choice of paper, taking the time to ensure your chosen inks are appropriate to your target audience could help to save you money on your project.
- Quantity: By working with your print partner you can establish an appropriate quantity of catalogues to print on your first run. There is nothing worse than printing too few and having to pay extra for another run, or printing too many and using them as door stops in 12 months time.
- Proofing: Picture the scene – You have just taken delivery of your catalogues, having spent a sizeable amount of your budget having them designed and printed. You open the box and immediately spot an error. The last thing you want is to have to pay for a complete re-print because of a mistake that should have been picked up during proof reading. Make sure your design is 100% perfect before committing to print!
If you would like help and advice when planning your next printing project, do not hesitate to contact one of our team. Our team can often suggest changes that will ensure you get the most from your advertising budget.
