When you mention the term branded stationery to people, many will immediately think of letterheads, business cards and maybe a few compliment slips. Many of you will have never given a thought to putting your company name and branding to things such as ring binders, presentation folders and desktop calendars. If that is the case, you may be missing a fantastic opportunity to spread the message far and wide about your company.
See, whilst it is widely acknowledged that having professionally printed letterheads creates a fantastic first impression with potential clients, there are also a number of cost effective marketing opportunities that could see your brand get a lot further afield than the drawer of one of your customers.
Giving away free presentation folders, ring binders or calendars bearing your branding to potential clients at exhibitions and trade fairs could see your logo end up under the noses of an even wider audience. Those potential clients will take away your ring binders and potentially make full use of them, or will position your calendar on their desk back at the office to be seen by everyone who pays them a visit.
When you think outside the box, corporate stationery extends far beyond traditional letterheads and business cards. Like a viral message circulating on the internet, there is no way of knowing where your branded freebies could end up. It may not lead to an enquiry immediately, but a couple of weeks, months or years down the line there is a very good possibility they will still be promoting your brand to potential clients. How many forms of advertising do you know that can last that long?
If you would like help and advice creating professional stationery for a new business, or refreshing the design of your existing stationery, do not hesitate to contact us on 01603 488001!
