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30/11/2018 Printing FAQs

Print Specifications – Telling Printers What You Want

man holds printed business card

When you organise a print project using the services provided by Colour Print, you can draw on the expertise of our printers to ensure that you get the result you are expecting. Print specifications are the information that a client gives a printer to indicate how the finished article should look. It is often helpful to discuss the various options with an experienced printer.

In a perfect scenario: the client has a complete vision of how they want their final project to look and a knowledge of printing terminology. They can use specifications to convey details to the printer that will achieve their aims. In reality, a client may have an incomplete vision or not be aware how best to communicate it. In these cases, we can guide you through the various options available.

What information needs to be specified?

At a bare minimum, we’ll need the following logistical specifications from every client:

  • Name of project
  • Description of project
  • Due date 
  • Quantity required
  • Shipping instructions

We will then need to talk about the paper and the printing process. We will need to note down details including:

  • Size of paper
  • Weight of paper
  • Number of pages
  • Inks
  • Lithographic or digital printing

On top of this, we’ll need information about any varnishing, binding or finishing options that you would like us to provide. 

If you have formed the idea for your print project and would like to discuss the specifications with print experts, give us a call on 01603 488001 or email We will assign a team member to advise you on all aspects of the printing.

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